Today’s the day: Apple Watch is available for pre-order, and Apple has already sent two promotional emails. So why am I not rushing to place an order? I’m a big Apple fan, after all.
I brewed coffee this morning, as on most mornings, with a $29.95 Aeropress device. Using the Aeropress reminded me why the debut Apple Watch is probably not for me.
Despite its low price, the Aeropress is arguably the world’s best one-shot brewer for people who love rich, mellow coffees and espressos. It’s simple, highly reliable and does one thing superlatively well, day after day. There’s no learning curve, no battery life issues, no software fragility nor vulnerability to immersion in water.
So why else is Apple Watch not on my shopping list this year?
- It’s a complicator, not a simplifier — you still have to carry an iPhone 6 to take full advantage of the smartwatch. The only device this would happily displace is my FitBit. For now this is just an expensive accessory for an iPhone 6.
- Who needs more interruptions? The idea of a slew of apps buzzing and vibrating on my wrist, clamoring for attention and distracting me from client work, social interactions, a quiet moment — not very appealing.
- It does not function well as a fitness tracker without proximity to the iPhone. Phones are prohibited from the yoga studios where I practice. Plus, there’s an issue with iPhone-safe pockets in my exercise gear.
- There’s no compelling use case, at the moment, that motivates me to invest in learning an entirely new UI/UX paradigm — especially when I realize that the initial UX model will evolve considerably before the optimal interaction vocabulary emerges.
It feels odd not to be rushing to place a pre-order. I’m often an early adopter, having bought many a version 1 product from Apple and other innovative brands. (The list is too embarrassingly long to enumerate.)
I’ve learned to defer buying first generation devices, those with a high risk of overnight obsolescence — unless priced as an impulse buy (which is not the case with Apple Watch), or there are good business reasons to use the debut model.
Two years from now I believe the Apple Watch will be highly desirable, when battery life issues have been minimized, the UX model has evolved, and there’s a good selection of high quality apps that suit my needs.
So for the moment, I’m waiting out this round…