Thanks for visiting our corporate website and Christine Thompson’s professional blog.
This blog is loosely affiliated with my consulting practice at Informing Arts, a strategic marketing firm that’s been advising high-tech clients since 1990. This blog also reflects perspectives and lessons learned during 10 wonderful years at Apple and Adobe.
Since 1994 I’ve advised and collaborated with a remarkable set of business leaders and visionaries to whom I am eternally grateful. From startups to fast-growing gazelle stage enterprises. From innovators to intrapraneurs leading new ventures from within their Fortune 500 organizations.
It’s an artful dance for a strategy advisor, writing about ideas that could have a big impact on other businesses, without disclosing confidential client conversations.
Unlike consultants who reveal client ideas to generate buzz or more business for themselves, I prefer to avoid those tricky waters…
In these blog posts you’ll hear me “think out loud,” share insights and speculations, or sound off on topics that appeal to entrepreneurs and marketing clients.
Lately I’ve been writing about smart growth strategies, innovation, content strategy and implications for B2B marketing.
I also play around with a personal blog, for non-work related passions and interests. There’s a broad range of topics: from my multi-year quest for the perfect yoga mat, to recent foodie or travel experiences. I also write about the joys of Cape Cod or fall in New England where my family still lives. The thrill of hiking with friends, or tandem biking with my husband. Books that have captured my heart…
I hope you enjoy these musings.
— Christine Thompson, Informing Arts