Comments on: Updated Framework from Pragmatic Marketing http://www.informing-arts.biz/blog/updated-framework-from-pragmatic-marketing/ Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson Mon, 30 Jan 2012 11:50:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Steve Johnson http://www.informing-arts.biz/blog/updated-framework-from-pragmatic-marketing/comment-page-1/#comment-4 Steve Johnson Fri, 28 Aug 2009 16:52:52 +0000 http://www.informing-arts.biz/blog/updated-framework-from-pragmatic-marketing/#comment-4 We introduced the concept of buyer and user personas in 2000 to address this conundrum: product-centric organizations focus on the user; sales-centric ones focus on the buyer. To succeed we need to satisfy both. In recent years we have seen a heightened focus on the SELLING process instead of the persona's BUYING process which is why we introduced the new box on the framework, moving Sales Process down into the readiness area. Our framework reflects the best practices in the industry, not just how most companies do marketing but how the best companies do it. Discover problems, solve them, tell people, and focus on HELPING PEOPLE BUY. Thanks for sharing. Steve We introduced the concept of buyer and user personas in 2000 to address this conundrum: product-centric organizations focus on the user; sales-centric ones focus on the buyer. To succeed we need to satisfy both. In recent years we have seen a heightened focus on the SELLING process instead of the persona’s BUYING process which is why we introduced the new box on the framework, moving Sales Process down into the readiness area.

Our framework reflects the best practices in the industry, not just how most companies do marketing but how the best companies do it. Discover problems, solve them, tell people, and focus on HELPING PEOPLE BUY.

Thanks for sharing.
Steve

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