social networking adoption

Nielsen Clar­i­tas reports that peo­ple who are more afflu­ent and live in urban envi­ron­ments are more likely to use social net­works than the so-called “aver­age Amer­i­can.” They also reported dif­fer­ences in demo­graphic char­ac­ter­is­tics between Face­book users and MySpace users:

Revised on October 13, 2009