social influencers

Conflict Looms: Your Organization’s Social Media Voice vs. The Power of Personal Brands

November 17, 2009

Social media experts like Shiv Singh rec­om­mend that you des­ig­nate one or more peo­ple to serve as your organization’s social media voice.

The chal­lenge with this rec­om­men­da­tion is that such peo­ple are in short sup­ply and high demand. If you’re lucky enough to employ peo­ple with authen­tic SIM voices, you’re vul­ner­a­ble to poach­ing if you can’t moti­vate them to stay with your organization.

Tagged as: personal branding, social influence marketing, social influencers

Revised on December 17, 2009

Sparking “Sidebar” Conversations

November 3, 2009

Today I received one of the best-ever com­ments on a blog post­ing; how­ever, the per­son who responded to my post took the time to track down my address and then sent me a very thought­ful mes­sage via email. Given the trou­ble he took to com­mu­ni­cate in this man­ner, I sur­mise that he did not want […]

Tagged as: social influence marketing, social influencers