Social media experts like Shiv Singh recommend that you designate one or more people to serve as your organization’s social media voice.
The challenge with this recommendation is that such people are in short supply and high demand. If you’re lucky enough to employ people with authentic SIM voices, you’re vulnerable to poaching if you can’t motivate them to stay with your organization.
Tagged as:
personal branding,
social influence marketing,
social influencers
Today I received one of the best-ever comments on a blog posting; however, the person who responded to my post took the time to track down my address and then sent me a very thoughtful message via email. Given the trouble he took to communicate in this manner, I surmise that he did not want [...]
Tagged as:
social influence marketing,
social influencers
