Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
April 29, 2010
Thanks to the Altimeter Group and Web Analytics Demystified, we now have a framework for deciding how to measure progress with social media marketing — a draft model that’s worth talking about. The framework has many merits, but also limitations, especially for start-ups or entities in the early phase of their life cycle, before there’s much conversation about them online.
Tagged as: Altimeter Group, social influence marketing, web analytics, Web Analytics Demystified
Revised on June 4, 2010November 17, 2009
Social media experts like Shiv Singh recommend that you designate one or more people to serve as your organization’s social media voice.
The challenge with this recommendation is that such people are in short supply and high demand. If you’re lucky enough to employ people with authentic SIM voices, you’re vulnerable to poaching if you can’t motivate them to stay with your organization.
Tagged as: personal branding, social influence marketing, social influencers
Revised on December 17, 2009November 3, 2009
Today I received one of the best-ever comments on a blog posting; however, the person who responded to my post took the time to track down my address and then sent me a very thoughtful message via email. Given the trouble he took to communicate in this manner, I surmise that he did not want […]
Tagged as: social influence marketing, social influencers
July 15, 2009
Razorfish has published the results of a survey and analysis they did jointly with TNS Cymfony. In their report entitled Fluent, they explored the links between brand affinity, purchase decisions, and the impact of people and social networks at different stages of the consumer buying cycle. This post describes the types of social influencers, and looks at the implications of Razorfish’s proposed social media metric for B2B marketers.
Tagged as: B2B marketing, social influence marketing, word of mouth
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