post-sale marketing

Apple’s “wel­come to your iPhone” email today reminded me that this com­pany is a bril­liant mar­ket­ing engine, not just a ground-breaking adver­tiser or devel­oper of cool prod­ucts. They do the mar­ket­ing basics really, really well.

By con­trast our new rela­tion­ship with Toy­ota, as Prius own­ers, reveals to us Toyota’s lack of atten­tion to expe­ri­ence design when it comes to brand marketing.

This post dis­cusses the dif­fer­ences in post-purchase expe­ri­ence design between Apple and Toyota.

Tagged as: creating brand advocates, experience design, post-sale marketing

Revised on September 18, 2009