Paris

I love strolling and win­dow shop­ping in Paris. There’s a spe­cial mys­tique that win­dow dressers in Paris employ that brand teams and mar­keters every­where would do well to emu­late. Shop win­dows in Paris do a won­der­ful job of con­vey­ing the idea of what’s being sold — of con­vey­ing the brand essence, help­ing you envi­sion how […]

Tagged as: Brand Strategy, merchandising, Paris

Revised on November 16, 2009