Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
Marketing Transformation Like many traditional or industrial age enterprises, until recently GE had no strategic marketing function to speak of. Leaders tended to believe that GE products would sell themselves, so marketers were relegated to sales support or marcom functions. The CMO role did not exist (until recently). Skeptics didn’t believe that marketing could make […]
Revised on September 28, 2010
Lately I’ve been struck by the messy, unintended consequences of the wrenching changes that the practice of marketing is going through. One such consequence is how hard it has become to get a big picture view of what’s going on in the marketplace, where your best opportunities might lie — whatever market your business or […]
Revised on June 4, 2010
