Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
Forrester has identified the key factors that are most likely to spell success or failure when it comes to implementing B2B marketing automation platforms (report published April 2011). Companies that rush to implement without the right content or agreed-upon processes are unlikely to achieve satisfactory payback from their investment in marketing automation. Forrester cautions that […]
Lately I’ve been struck by the messy, unintended consequences of the wrenching changes that the practice of marketing is going through. One such consequence is how hard it has become to get a big picture view of what’s going on in the marketplace, where your best opportunities might lie — whatever market your business or […]
Revised on June 4, 2010
