LinkedIn

Have You Promoted Your Company on LinkedIn?

November 23, 2010

LinkedIn aspires to be for busi­nesses what Face­Book is for con­sumers: the go-to social media con­nec­tor for B2B mar­ket­ing. Until recently LinkedIn’s pri­mary ben­e­fit for orga­ni­za­tions was employee recruit­ment. Now LinkedIn has launched a beta level ser­vice that lets com­pa­nies pro­mote their prod­ucts and ser­vices, and show cus­tomer rec­om­men­da­tions for each prod­uct or ser­vice. This […]

Tagged as: B2B marketing, LinkedIn

Professionals Sharing POVs at LinkedIn

July 6, 2009

While writ­ing a rec­om­men­da­tion for a col­league on LinkedIn, I came across a great exam­ple of social net­work­ing at its best — pro­fes­sion­als shar­ing their wis­dom, based on prac­ti­cal expe­ri­ence and client engage­ments, with a uni­ver­sity professor:

Tagged as: LinkedIn, social networking