frameworks for marketing planning

The team at Prag­matic Mar­ket­ing has just updated their 15-year-old mar­ket­ing frame­work – a “market-driven model for man­ag­ing and mar­ket­ing tech­nol­ogy prod­ucts.” This is a big deal, as they’ve trained 60,000+ peo­ple under their pre­vi­ous model. The hyper­link above takes you to the page where they explain what’s new or different.