Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
How many creative teams or marketing departments are ready to execute content strategies that nimbly support multiple devices, with differing viewing or playback capabilities?
How many have the right content creation and production strategies, able to produce, manage and deploy assets optimized for the point of use?
Revised on March 27, 2011
Businesses can stumble badly in their financial projections if they over-estimate customer adoption rates. And if you work in product marketing or sales environments where everyone must “drink the Kool-Aid,” you’re potentially at risk, especially in B2B markets.
In consumer markets, where the decision maker and the end-user are often the same person, motivational issues are less likely to affect post-sale adoption rates (unless the product is a “lemon”). Here’s why.
Revised on June 4, 2010
Apple’s “welcome to your iPhone” email today reminded me that this company is a brilliant marketing engine, not just a ground-breaking advertiser or developer of cool products. They do the marketing basics really, really well.
By contrast our new relationship with Toyota, as Prius owners, reveals to us Toyota’s lack of attention to experience design when it comes to brand marketing.
This post discusses the differences in post-purchase experience design between Apple and Toyota.
Revised on September 18, 2009
