disclosure guidelines on blogging

In a con­ver­sa­tion spon­sored by Fast Com­pany, FTC assis­tant direc­tor Richard Cle­land clar­i­fied that blog­gers won’t be fined $11,000 for a first offense. It’s more likely to take mul­ti­ple infrac­tions and a refusal to com­ply with prior warn­ings before the FTC levies any finan­cial penal­ties on blog­gers who fail to dis­close that they have received cash or pay­ment in kind from an advertiser.