Yes­ter­day Apple ignited a firestorm of debate on the sub­ject of dig­i­tal books, and the future of the pub­lish­ing indus­try, book dis­tri­b­u­tion, and likely con­sumer con­sump­tion pat­terns. They announced their goal of fol­low­ing through on Steve Jobs’ man­date to trans­form text­book pub­lish­ing. I believe that what they’re doing is spark­ing the emer­gence of a whole new medium, one that takes aim at text­books first. Here’s why…

Tagged as: content strategy, digital publishing, digital textbooks, enhanced ebooks

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