digital content

Gearing Up Organizations for Content Marketing

January 10, 2011

Con­tent strat­egy and con­tent mar­ket­ing chal­lenges have sparked some great online con­ver­sa­tions. Although the emer­gence of dig­i­tal media has put “con­tent” in the crosshairs, it’s the pro­lif­er­a­tion and diver­sity of new dig­i­tal devices that are forc­ing mar­keters to rethink how to com­mu­ni­cate with cus­tomers, part­ners and influ­encers with the best mix of dig­i­tal chan­nels, media […]

Tagged as: content strategy, digital content

Revised on March 27, 2011

Lessons from 25 Years of Digital Publishing

June 3, 2010

25 years ago Apple and a hand­ful of part­ners ignited the dig­i­tal pub­lish­ing rev­o­lu­tion. I was there, a senior mem­ber of Apple’s pio­neer­ing team, along with vision­ar­ies and change agents from Adobe, Aldus, Quark and oth­ers. Our work laid the foun­da­tions for dig­i­tal con­tent and pub­lish­ing, key mile­stones on the road to the Web, social media, blog­ging, and other 21st cen­tury communications.

Tagged as: Adobe, Aldus, Apple, desktop presentations, desktop publishing, digital content, origins of digital publishing

Revised on June 16, 2010