Dell

This must be a painful time to be a mar­keter at Dell Com­puter. Dell has just intro­duced a svelte, feature-packed pre­mium lap­top aimed at execs, sta­tus seek­ers and “impres­sion mak­ers.” Thanks to their PR team (or influ­encer rela­tions), Dell secured a high vis­i­bil­ity blog post­ing at the NY Times dis­cussing the prod­uct and its aspi­ra­tional posi­tion­ing. Unfor­tu­nately, it backfired.

Tagged as: Apple, brand positioning, Dell

Revised on March 28, 2011