Marketing 2.0, social media & business | A consultant's view » Christine Thompson
Apple has earned the reputation as one of the most admired brands — and envied companies — in the world. For the third year in a row Apple ranked as the world’s most admired company, by the highest margin ever. But this didn’t happen overnight, and it’s not just because Steve Jobs is one of the world’s most admired CEOs. There are several factors that account for Apple’s continuing success as a market innovator.
A key element of Apple’s strategic playbook is
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As we approach the New Year and the start of a new decade, this is the traditional time to reflect and dream: looking back over the past year, imagining new possibilities and then setting goals for 2010. The question is, how good are the resolutions and intentions you set for the coming year? How do you approach this process? What opportunities do you create for yourself and your business?
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Earlier I blogged on the purpose of a business and the problems that can arise when organizations lack a clear sense of purpose, or when they define success narrowly in financial (shareholder-centric) terms. Today’s post focuses on business purpose and its links to corporate brand strategy. In the context of brand strategy, purpose energizes the [...]
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