corporate purpose

Apple Strategy & Corporate Culture — Proven Success Formula

June 20, 2010

Apple has earned the rep­u­ta­tion as one of the most admired brands — and envied com­pa­nies — in the world. For the third year in a row Apple ranked as the world’s most admired com­pany, by the high­est mar­gin ever. But this didn’t hap­pen overnight, and it’s not just because Steve Jobs is one of the world’s most admired CEOs. There are sev­eral fac­tors that account for Apple’s con­tin­u­ing suc­cess as a mar­ket innovator.

A key ele­ment of Apple’s strate­gic play­book is

Tagged as: Apple, Brand Strategy, consumer delight, corporate culture, corporate purpose, strategy

Revised on March 28, 2011

Facing 2010: Time to Invest in the Future

December 30, 2009

As we approach the New Year and the start of a new decade, this is the tra­di­tional time to reflect and dream: look­ing back over the past year, imag­in­ing new pos­si­bil­i­ties and then set­ting goals for 2010. The ques­tion is, how good are the res­o­lu­tions and inten­tions you set for the com­ing year? How do you approach this process? What oppor­tu­ni­ties do you cre­ate for your­self and your business?

Tagged as: corporate purpose, inspiration, planning, preparing for the future

Revised on June 4, 2010

Business Purpose – Brand Context

July 3, 2009

Ear­lier I blogged on the pur­pose of a busi­ness and the prob­lems that can arise when orga­ni­za­tions lack a clear sense of pur­pose, or when they define suc­cess nar­rowly in finan­cial (shareholder-centric) terms. Today’s post focuses on busi­ness pur­pose and its links to cor­po­rate brand strat­egy. In the con­text of brand strat­egy, pur­pose ener­gizes the […]

Tagged as: Apple, Brand Strategy, corporate identity, corporate purpose