corporate culture

Apple has earned the rep­u­ta­tion as one of the most admired brands — and envied com­pa­nies — in the world. For the third year in a row Apple ranked as the world’s most admired com­pany, by the high­est mar­gin ever. But this didn’t hap­pen overnight, and it’s not just because Steve Jobs is one of the world’s most admired CEOs. There are sev­eral fac­tors that account for Apple’s con­tin­u­ing suc­cess as a mar­ket innovator.

A key ele­ment of Apple’s strate­gic play­book is

Tagged as: Apple, Brand Strategy, consumer delight, corporate culture, corporate purpose, strategy

Revised on March 28, 2011