content strategy

What Does Content Marketing Mean for Designers?

January 21, 2011

How many cre­ative teams or mar­ket­ing depart­ments are ready to exe­cute con­tent strate­gies that nim­bly sup­port mul­ti­ple devices, with dif­fer­ing view­ing or play­back capabilities?

How many have the right con­tent cre­ation and pro­duc­tion strate­gies, able to pro­duce, man­age and deploy assets opti­mized for the point of use?

Tagged as: content strategy, experience design, iPad, marketing asset management

Revised on March 27, 2011

Gearing Up Organizations for Content Marketing

January 10, 2011

Con­tent strat­egy and con­tent mar­ket­ing chal­lenges have sparked some great online con­ver­sa­tions. Although the emer­gence of dig­i­tal media has put “con­tent” in the crosshairs, it’s the pro­lif­er­a­tion and diver­sity of new dig­i­tal devices that are forc­ing mar­keters to rethink how to com­mu­ni­cate with cus­tomers, part­ners and influ­encers with the best mix of dig­i­tal chan­nels, media […]

Tagged as: content strategy, digital content

Revised on March 27, 2011

What’s the Big Deal about Content Marketing?

December 7, 2010

Lately most of the newslet­ters deliv­ered to my in-box at work seem to be breath­lessly tout­ing some aspect of con­tent mar­ket­ing or an upcom­ing con­fer­ence on the sub­ject. Because the senders tend to be tech­nol­ogy providers, mar­com agen­cies or oth­ers with vested inter­ests, I take their pro­nounce­ments and spe­cial offers with a large grain of […]

Tagged as: content marketing, content strategy, customer lifecycle

Revised on March 27, 2011

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