Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
A recent survey of B2B CMOs by MarketingSherpa reports that 76% of CMOs say generating high-quality leads is their most pressing challenge. A related issue is the increasing number of people and buyer roles involved in complex purchase decisions. This has important implications for content marketers. Here are some of the key findings, showing the […]
Revised on March 27, 2011
The team at Pragmatic Marketing has just updated their 15-year-old marketing framework – a “market-driven model for managing and marketing technology products.” This is a big deal, as they’ve trained 60,000+ people under their previous model. The hyperlink above takes you to the page where they explain what’s new or different.
