A New Tool for Demanding Content Mavens?

January 6, 2011

When you’re com­pet­ing for atten­tion, pro­duc­tion qual­ity mat­ters; it can help your con­tent stand out in an over-crowded media envi­ron­ment. Of course, you can’t for­get the basics: your story must be inter­est­ing and well crafted; your mes­sage should have intrin­sic appeal for its intended audi­ence. With­out that, why “put lip­stick on a pig?” Although the notion […]

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Not Your Mother’s Cookbook, A Social Enterprise

December 20, 2010

Although per­haps an unortho­dox choice, my vote for a cre­ative use of social media was the devel­op­ment of The Essen­tial New York Times Cook­book, by Amanda Hesser (and count­less oth­ers). The story of its mak­ing is almost as inter­est­ing as the end prod­uct, which you’ll learn in the book’s front mat­ter. “A 150-Year Flip­book of […]

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The Gritty Challenges of Consulting

December 17, 2010

Con­sult­ing: Glamor or Hard Work? Peo­ple say that con­sul­tants are blessed: able to work just 8 or 9 months a year, with lots of time off for exotic vaca­tions or leisure pur­suits. Highly paid, lots of bling… Glam­orous projects, their choice of clients. All the work they want. I won­der where that myth orig­i­nates. For most consultants, […]

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What’s the Big Deal about Content Marketing?

December 7, 2010

Lately most of the newslet­ters deliv­ered to my in-box at work seem to be breath­lessly tout­ing some aspect of con­tent mar­ket­ing or an upcom­ing con­fer­ence on the sub­ject. Because the senders tend to be tech­nol­ogy providers, mar­com agen­cies or oth­ers with vested inter­ests, I take their pro­nounce­ments and spe­cial offers with a large grain of […]

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Why Must Mac Users Wait for Verizon 4G LTE

December 3, 2010

Like other Mac users eagerly await­ing 4G LTE ser­vice in the US, I was angry to learn that Verizon’s ini­tial 4G modems will sup­port Win­dows only. There’s no offi­cial word when the ser­vice will be extended to Mac and iPad users… Ini­tial Reac­tions from a Long-time Mac User How could that be pos­si­ble, I fumed: Mac and […]

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Have You Promoted Your Company on LinkedIn?

November 23, 2010

LinkedIn aspires to be for busi­nesses what Face­Book is for con­sumers: the go-to social media con­nec­tor for B2B mar­ket­ing. Until recently LinkedIn’s pri­mary ben­e­fit for orga­ni­za­tions was employee recruit­ment. Now LinkedIn has launched a beta level ser­vice that lets com­pa­nies pro­mote their prod­ucts and ser­vices, and show cus­tomer rec­om­men­da­tions for each prod­uct or ser­vice. This […]

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Can You Predict Which Innovations Will Succeed?

November 17, 2010

I stum­bled upon an intrigu­ing way to think about inno­va­tions and pre­dict their likely suc­cess, thanks to some blog posts by a Cana­dian con­sul­tant, John Suther­land. Although his ideas are a bit abstract, they offer use­ful con­structs for think­ing about or assess­ing poten­tial inno­va­tions. Sutherland’s blog explores behav­ior space and rela­tion­ship space, and their implications […]

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Apple & The Beatles: Love At Last

November 16, 2010

As a girl, I shiv­ered one night in the base­ment where our TV had been ban­ished, and thrilled to the Bea­t­les’ Amer­i­can debut. Not all my shiv­ers were from the cold of that unheated room… I’d fallen in love. A land­mark event in 20th cen­tury music, the 1964 Ed Sul­li­van Show ignited the out­break of Beatlemania […]

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Social Media Adoption Still Lags Among Small Businesses

November 4, 2010

For the past week I’ve been work­ing with mul­ti­ple small busi­nesses here on Cape Cod, for some minor prop­erty man­age­ment projects. At night I’ve also researched nearby yoga stu­dios, seek­ing infor­ma­tion on class sched­ules, teach­ers, class descrip­tions, etc. This expe­ri­ence has reminded me that social media adop­tion still lags across the small busi­ness sec­tor. (Despite […]

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Is Your Business Model Broken or Outdated?

October 28, 2010

How to Increase a Busi­ness’ Chances for Suc­cess By now you’ve prob­a­bly heard about a new frame­work that enables orga­ni­za­tions to describe their busi­ness model on a sin­gle sheet of paper. It’s a 9-box model for syn­the­siz­ing the key com­po­nents of a busi­ness and the rela­tion­ships among those com­po­nents. This frame­work has been pop­u­lar­ized in […]

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