Common Sense about Social Media

I’ve always loved David Armano’s thought­ful irrev­er­ence, his clear info­graph­ics, and the ways he helps us think about or reframe core issues in the worlds of mar­ket­ing, media, com­mu­nity and com­mu­ni­ca­tions. After stum­bling across his wry “wheel of mar­ket­ing mis­for­tune,” for a recent pre­sen­ta­tion to a Chicago AMA event, I just had to share it here.  It made my day.

Looks like we’ve moved from “shiny object syn­drome” to “social media gol­drush,” if this gizmo is to be believed.

Armano presents some inter­est­ing frame­works and con­cepts, includ­ing a more holis­tic approach to guid­ing social media ini­tia­tives across the core dis­ci­plines of a busi­ness, rather than iso­late them within yet another mar­ket­ing silo. Thanks to Slideshare, here is David Armano’s lat­est think­ing on social media from a “com­mon sense” perspective:

Tagged as: classic marketing mistakes, communications, David Armano, marketing

Revised on June 4, 2010