Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
I’ve been thinking about buying a Kindle DX ebook reader, given my addiction to books, both business and personal. On a recent flight from Boston I finally saw the larger DX model being used by my seatmate. A development manager for Microsoft, she uses hers on long flights to catch up on professional reading (long technical white papers, internal reports, etc.) and then relax with a favorite book. Her enthusiasm reawakened my interest in Kindle.
I learned about a start-up that wants to reinvent list marketing: the practice of renting/selling and buying lists of names for the purposes of demand generation. MarketFish plans to compete directly against the highly fragmented world of list brokers, list managers and database providers. They want to offer accountability, predictability and lots of efficiencies and thereby disrupt this notoriously inefficient and time-consuming process — “the dark side” of demand gen.
The other day my husband and I nearly missed an early morning cross-country flight because our shuttle driver got lost in a pre-dawn maze of village streets. His initial mistake occurred when his GPS unit directed him to take a road that all the locals know is navigable only by 4-wheel drive vehicles with high […]
Blocking spam and keeping viruses out of our mailboxes are huge hassles for small businesses like mine. We don’t have in-house IT staff and the techs we rent by the hour don’t appear to know what the best spam-blocking options are for a business of our scale. Consumer-grade spam blockers just don’t make the grade. We’ve finally found a solution.
Alright, I confess: I’m a closet geek (or at least my husband says so). The latest evidence? Yesterday I installed the release candidate for Windows 7 on my MacBook Pro under Boot Camp. Ironically it took me as long to install Windows 7 RC1 as it took the plumber to repair and replace our leaky outside […]
