Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
LinkedIn aspires to be for businesses what FaceBook is for consumers: the go-to social media connector for B2B marketing. Until recently LinkedIn’s primary benefit for organizations was employee recruitment. Now LinkedIn has launched a beta level service that lets companies promote their products and services, and show customer recommendations for each product or service. This […]
Combining Apple’s sexy new MacBook Air computer with Microsoft Office 365, is this a match made in heaven (or in the cloud), for mobile consultants? For Mac users Microsoft Office 365 could be an attractive way to benefit from cloud-based versions of SharePoint and Exchange, assuming Microsoft hasn’t relegated the Mac client to second class […]
Revised on October 26, 2010
I’ve been a fan of 37signals’ Basecamp for several years. Few hosted services can match Basecamp’s easy-to-use, easy-to-learn UI. But there are serious flaws when you collaborate across corporate boundaries, due to Basecamp’s minimalist model for project administration and file handling. For consultants working with clients on confidential material, these limitations are potential show-stoppers. The […]
Revised on December 2, 2010
When it’s time for high-stakes business planning, my clients ask for help with strategy offsite facilitation or coaching on fast-track strategic planning. They want a strategy consultant who understands how to facilitate strategic planning, is a quick study about business dynamics, knows how to get the best out of their people, and can help them […]
While updating Informing Arts’ website I was reminded, the hard way, of the need to keep digital brand assets current. We stumbled on issues relating to trademark renewals and obsolete digital file formats. Even strategic marketers like me can overlook details like how current are your brand assets — can you still make changes with […]
25 years ago Apple and a handful of partners ignited the digital publishing revolution. I was there, a senior member of Apple’s pioneering team, along with visionaries and change agents from Adobe, Aldus, Quark and others. Our work laid the foundations for digital content and publishing, key milestones on the road to the Web, social media, blogging, and other 21st century communications.
Revised on June 16, 2010
Thanks to the Altimeter Group and Web Analytics Demystified, we now have a framework for deciding how to measure progress with social media marketing — a draft model that’s worth talking about. The framework has many merits, but also limitations, especially for start-ups or entities in the early phase of their life cycle, before there’s much conversation about them online.
Revised on June 4, 2010
People, organizations and civic communities gravitate toward one of two classes: local or cosmopolitan. Mindsets, competencies and connections are what distinguish these two social classes. The implications can be profound for local economies, based on the prevalence and mindsets of locals versus cosmopolitans within their population. What does this imply for social graphs
Revised on June 4, 2010
Ringtones at work: what does your ringtone selection say about who you are? Is it appropriate for use in a business setting or professional context?
Revised on March 31, 2010
In a prior post I discussed my problems trying to replace Windows 7 Release Candidate on a MacBook Pro under Bootcamp. This weekend I took another shot at it, having found some posts that suggested my issues might be related to disk fragmentation. You may have to defrag your disk first Thanks to these posts, I […]
Revised on June 4, 2010
