Marketing 2.0, social media & business | A consultant's view » Christine Thompson
So here we have two small business owners actively disenchanted with our HP printers, and talking to each other about what the quality decline must be doing to HP’s printer brand. And the time we’re both wasting as a result. What makes this story so disheartening is that both of us worked for HP earlier in our careers. As former employees (and former shareholders), we’d like to feel better about the brand. So how did HP lose its way?
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Earlier this week a Boston area start-up called First Orion announced a new privacy service for Blackberry users. Called PrivacyStar, it blocks unwanted calls, lets subscribers manage their list of blocked callers via a web portal, and facilitates reporting of abusive telemarketers to US regulatory authorities. It also offers intelligent features such as reverse look-up [...]
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Way back in the digital Dark Ages of the early 1990s, some of my colleagues left Aldus, a digital publishing pioneer, to found a company called MetaBridge. Their goal was to develop a “cross-media” publishing platform that would enable content owners and publishers to readily adapt content for optimal display across multiple resolutions and aspect [...]
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Yesterday I took the leap and upgraded my primary PC from Vista Ultimate to Windows 7 Ultimate. The upgrade took 3 hours, given the large number of applications and data files on my tower PC. (I also upgraded two Macs to Snow Leopard 10.6.2 while waiting for the Windows 7 upgrade to complete.)
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I’ve been using Windows 7 release candidate on a MacBook Pro for several months, and would like to upgrade a workhorse PC from Vista to Windows 7. Before upgrading the PC, I wanted to identify potential issues with my primary software applications. Good thing I took this precaution. Here’s why.
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I’ve been thinking about buying a Kindle DX ebook reader, given my addiction to books, both business and personal. On a recent flight from Boston I finally saw the larger DX model being used by my seatmate. A development manager for Microsoft, she uses hers on long flights to catch up on professional reading (long technical white papers, internal reports, etc.) and then relax with a favorite book. Her enthusiasm reawakened my interest in Kindle.
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I learned about a start-up that wants to reinvent list marketing: the practice of renting/selling and buying lists of names for the purposes of demand generation. MarketFish plans to compete directly against the highly fragmented world of list brokers, list managers and database providers. They want to offer accountability, predictability and lots of efficiencies and thereby disrupt this notoriously inefficient and time-consuming process — “the dark side” of demand gen.
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Google is working on some seductively simple but powerful collaboration and conversation models that could have an enormous impact on how people will communicate and collaborate in the future. Watching the video of the developers introducing Google Wave was one of those epiphany moments that happen only a few times in a career. If this platform is embraced and adapted broadly, Google Wave could be profoundly transformative. Given its open source underpinnings and public/extensible API model, this scenario is plausible.
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