Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
Yesterday Apple ignited a firestorm of debate on the subject of digital books, and the future of the publishing industry, book distribution, and likely consumer consumption patterns. They announced their goal of following through on Steve Jobs’ mandate to transform textbook publishing. I believe that what they’re doing is sparking the emergence of a whole new medium, one that takes aim at textbooks first. Here’s why…
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With more people accessing blogs and websites from smartphones, content owners need to check out their existing page designs to ensure they are “smartphone friendly” — optimized for mobile usage. Experts advocate “responsive web design” strategies as a way to design for web + mobile content. The question is, what tools are available today?
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While the current generation of Android smartphones has improved dramatically, the overall user experience is surprisingly uneven — better suited for consumer use cases than the needs of a small business owner. Here’s my take so far — and the reasons that ultimately drove me to return my Android phone and terminate the wireless contract.
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Revised on January 17, 2012If you blog regularly, how prepared are you to respond to the impact of device proliferation or the increasing number of people who access your content using mobile devices? I don’t know about you, but I’m starting to worry about content complexity, and the lack of “right sized” technology solutions that are usable and affordable […]
Revised on December 2, 2011
Preorders for Apple’s new iPhone 4S surpassed a million units in the first 24 hours, more than 40% higher than Apple’s previous single-day record. This early buying frenzy stands in stark contrast to analysts’ lukewarm response to the introduction of Apple’s latest iPhone model. Meanwhile online Apple fan clubs and LinkedIn networks of former Apple employees […]
Forrester has identified the key factors that are most likely to spell success or failure when it comes to implementing B2B marketing automation platforms (report published April 2011). Companies that rush to implement without the right content or agreed-upon processes are unlikely to achieve satisfactory payback from their investment in marketing automation. Forrester cautions that […]
It’s always fun to review the themes and ideas that have emerged in this blog, as a way of marking both the passage of time, but also the interior conversation. For the author or content creator, it’s a pleasurable feedback device. Even better, when that summary is visual: I’m happy to see Wordle reflect some […]
Content marketing offers tremendous promise, but there’s a dark side to it: looming content chaos, coupled with a serious skills shortage that could limit its potential impact. This challenge confronts content marketers in organizations of all sizes. Here’s why.
Revised on March 27, 2011
When you’re competing for attention, production quality matters; it can help your content stand out in an over-crowded media environment. Of course, you can’t forget the basics: your story must be interesting and well crafted; your message should have intrinsic appeal for its intended audience. Without that, why “put lipstick on a pig?” Although the notion […]
Like other Mac users eagerly awaiting 4G LTE service in the US, I was angry to learn that Verizon’s initial 4G modems will support Windows only. There’s no official word when the service will be extended to Mac and iPad users… Initial Reactions from a Long-time Mac User How could that be possible, I fumed: Mac and […]
Revised on January 13, 2011
