Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
This must be a painful time to be a marketer at Dell Computer. Dell has just introduced a svelte, feature-packed premium laptop aimed at execs, status seekers and “impression makers.” Thanks to their PR team (or influencer relations), Dell secured a high visibility blog posting at the NY Times discussing the product and its aspirational positioning. Unfortunately, it backfired.
Revised on March 28, 2011
In a conversation sponsored by Fast Company, FTC assistant director Richard Cleland clarified that bloggers won’t be fined $11,000 for a first offense. It’s more likely to take multiple infractions and a refusal to comply with prior warnings before the FTC levies any financial penalties on bloggers who fail to disclose that they have received cash or payment in kind from an advertiser.
Nielsen Claritas reports that people who are more affluent and live in urban environments are more likely to use social networks than the so-called “average American.” They also reported differences in demographic characteristics between Facebook users and MySpace users:
Revised on October 13, 2009
I love the idea of conversational marketing, and applaud the innovators who are trying to figure out more scalable ways to put it into action. A tweet today from Jeremiah Owyang led me to an interesting new offering from marketing pundit Seth Godin, one that puts brands in a social media context.
Revised on September 30, 2009
Within the IT community “social media consumption continues to outpace editorial and vendor content consumption,” according to survey results just released by Toolbox.com. In June 2009 they surveyed almost 3000 executives and professionals across 109 countries, based on names sourced from Toolbox’ online IT community. Results were reported as Toolbox.com/PJA IT Social Media Index: Wave IV. […]
Razorfish has published the results of a survey and analysis they did jointly with TNS Cymfony. In their report entitled Fluent, they explored the links between brand affinity, purchase decisions, and the impact of people and social networks at different stages of the consumer buying cycle. This post describes the types of social influencers, and looks at the implications of Razorfish’s proposed social media metric for B2B marketers.
While writing a recommendation for a colleague on LinkedIn, I came across a great example of social networking at its best — professionals sharing their wisdom, based on practical experience and client engagements, with a university professor:
There are a number of brilliant thinkers and innovators I’d love to learn from and follow via Twitter, but can’t, because the signal to noise ratio is too high. Perhaps if I earned my living by promoting social media marketing, I’d have time to follow more people, but right now it’s hard to justify. A […]
As time has gone on, I’ve realized that a dual-purpose blog is potentially confusing to business associates and conversationalists whose personal interests differ from mine. It’s also challenged friends and family who want to stay current, but find these professional topics boring or irrelevant. So here’s what I decided to do…
