Marketing 2.0, social media & business | A consultant's view » Christine Thompson
I love strolling and window shopping in Paris. There’s a special mystique that window dressers in Paris employ that brand teams and marketers everywhere would do well to emulate. Shop windows in Paris do a wonderful job of conveying the idea of what’s being sold — of conveying the brand essence, helping you envision how [...]
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How will your business address the enormous business opportunity that lies within the so-called “female economy?” Did you know that (according to the HBR, 9/09):
Women now drive the world economy.
As a market, women represent a bigger opportunity than China and India combined — more than twice as big.
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Today the FTC published new guidelines requiring advertisers and marketers to be transparent when using endorsements as a marketing tactic. In a new twist the revised guidelines also apply to the people who act as the endorser. Who Is Affected The revised FTC guidelines apply to: celebrities who endorse products or brands; bloggers or word-of-mouth [...]
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I learned about a start-up that wants to reinvent list marketing: the practice of renting/selling and buying lists of names for the purposes of demand generation. MarketFish plans to compete directly against the highly fragmented world of list brokers, list managers and database providers. They want to offer accountability, predictability and lots of efficiencies and thereby disrupt this notoriously inefficient and time-consuming process — “the dark side” of demand gen.
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You know that the marketing profession is in the throes of creative ferment and reinvention when the McKinsey Quarterly publishes an article calling for the need to rethink the marketing funnel. And yes, this is two years after Forrester Research proposed a new take on the marketing funnel and blogged about it. What’s important here [...]
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Apple’s “welcome to your iPhone” email today reminded me that this company is a brilliant marketing engine, not just a ground-breaking advertiser or developer of cool products. They do the marketing basics really, really well.
By contrast our new relationship with Toyota, as Prius owners, reveals to us Toyota’s lack of attention to experience design when it comes to brand marketing.
This post discusses the differences in post-purchase experience design between Apple and Toyota.
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Razorfish has published the results of a survey and analysis they did jointly with TNS Cymfony. In their report entitled Fluent, they explored the links between brand affinity, purchase decisions, and the impact of people and social networks at different stages of the consumer buying cycle. This post describes the types of social influencers, and looks at the implications of Razorfish’s proposed social media metric for B2B marketers.
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