Marketing 2.0, social media & business | A consultant's view » Christine Thompson
Businesses can stumble badly in their financial projections if they over-estimate customer adoption rates. And if you work in product marketing or sales environments where everyone must “drink the Kool-Aid,” you’re potentially at risk, especially in B2B markets.
In consumer markets, where the decision maker and the end-user are often the same person, motivational issues are less likely to affect post-sale adoption rates (unless the product is a “lemon”). Here’s why.
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Lately I’ve been coaching some entrepreneurs as they prepare their investor pitch to prospective angel investors. One of the recurring challenges with their draft pitch is a lack of clarity on a number of key factors, such as:
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How will your business address the enormous business opportunity that lies within the so-called “female economy?” Did you know that (according to the HBR, 9/09):
Women now drive the world economy.
As a market, women represent a bigger opportunity than China and India combined — more than twice as big.
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If you’d like to increase your chances of securing financing from angels, make sure you take the time beforehand to have good answers to the questions you can expect to hear from potential investors. No matter which angel group you pitch, they’re all likely to ask similar questions. Here are some of the burning questions that they will have for you.
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