Content, Strategy, Marketing & Business | A consultant’s view » Christine Thompson
Yesterday Apple ignited a firestorm of debate on the subject of digital books, and the future of the publishing industry, book distribution, and likely consumer consumption patterns. They announced their goal of following through on Steve Jobs’ mandate to transform textbook publishing. I believe that what they’re doing is sparking the emergence of a whole new medium, one that takes aim at textbooks first. Here’s why…
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With more people accessing blogs and websites from smartphones, content owners need to check out their existing page designs to ensure they are “smartphone friendly” — optimized for mobile usage. Experts advocate “responsive web design” strategies as a way to design for web + mobile content. The question is, what tools are available today?
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A review of the première issue of Chief Content Officer magazine. Although promising, this reviewer explains why she is disappointed in the content and on-screen production quality of this first issue. Also includes an in-depth discussion of content strategy, and what it should be.
Although perhaps an unorthodox choice, my vote for a creative use of social media was the development of The Essential New York Times Cookbook, by Amanda Hesser (and countless others). The story of its making is almost as interesting as the end product, which you’ll learn in the book’s front matter. “A 150-Year Flipbook of […]
Revised on March 27, 2011
I stumbled upon an intriguing way to think about innovations and predict their likely success, thanks to some blog posts by a Canadian consultant, John Sutherland. Although his ideas are a bit abstract, they offer useful constructs for thinking about or assessing potential innovations. Sutherland’s blog explores behavior space and relationship space, and their implications […]
Revised on November 18, 2010
How to Increase a Business’ Chances for Success Lately I’ve been captivated by a new framework that enables businesses to describe their business model on a single sheet of paper. It’s a 9-box model for synthesizing the key components of a business and the relationships among those components. This model is eloquently described by co-authors […]
Revised on January 18, 2011
Sometimes you hear or read things that just stop you in your tracks. Bring tears to your eyes. Make you rethink basic assumptions. I had one of those moments yesterday. While waiting for my PC to install some software updates, I began reading Nancy Duarte’s latest book, Resonate. Luckily I acted on her suggestion and […]
Revised on October 26, 2010
Marketing Transformation Like many traditional or industrial age enterprises, until recently GE had no strategic marketing function to speak of. Leaders tended to believe that GE products would sell themselves, so marketers were relegated to sales support or marcom functions. The CMO role did not exist (until recently). Skeptics didn’t believe that marketing could make […]
Revised on September 28, 2010
When it’s time for high-stakes business planning, my clients ask for help with strategy offsite facilitation or coaching on fast-track strategic planning. They want a strategy consultant who understands how to facilitate strategic planning, is a quick study about business dynamics, knows how to get the best out of their people, and can help them […]
People, organizations and civic communities gravitate toward one of two classes: local or cosmopolitan. Mindsets, competencies and connections are what distinguish these two social classes. The implications can be profound for local economies, based on the prevalence and mindsets of locals versus cosmopolitans within their population. What does this imply for social graphs
Revised on June 4, 2010
