Marketing 2.0, social media & business | A consultant's view » Christine Thompson
Apple has earned the reputation as one of the most admired brands — and envied companies — in the world. For the third year in a row Apple ranked as the world’s most admired company, by the highest margin ever. But this didn’t happen overnight, and it’s not just because Steve Jobs is one of the world’s most admired CEOs. There are several factors that account for Apple’s continuing success as a market innovator.
A key element of Apple’s strategic playbook is
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25 years ago Apple and a handful of partners ignited the digital publishing revolution. I was there, a senior member of Apple’s pioneering team, along with visionaries and change agents from Adobe, Aldus, Quark and others. Our work laid the foundations for digital content and publishing, key milestones on the road to the Web, social media, blogging, and other 21st century communications.
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In a prior post I discussed my problems trying to replace Windows 7 Release Candidate on a MacBook Pro under Bootcamp. This weekend I took another shot at it, having found some posts that suggested my issues might be related to disk fragmentation. You may have to defrag your disk first Thanks to these posts, [...]
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If you’ve been running Windows 7 RC on a MacBook Pro in a Bootcamp partition, beware. The path to reinstalling Windows 7 is fraught with problems, hassles, risks and time wasters. Quick summary, if you don’t want to read the rest of this post. After several hours of effort each day, over several days, I [...]
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Just before the holidays I invested in Apple’s new server offering for small firms and workgroups, the Mac Mini Snow Leopard Server. It’s a sweet package.
For $999 you get a whisper-quiet, energy-efficient server not much larger than a paperback book. The device comes with 4GB of RAM and a terabyte of built-in storage, plus an unlimited client license to Apple’s powerful server software (10.6.x Snow Leopard).
Apple claims this combination of hardware and software can handle up to 25 concurrent users. To handle more users would require more powerful hardware. I’ve been using it to serve a handful of concurrent users, and it’s plenty fast. But it’s not perfect, and here’s why…
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Apple’s “welcome to your iPhone” email today reminded me that this company is a brilliant marketing engine, not just a ground-breaking advertiser or developer of cool products. They do the marketing basics really, really well.
By contrast our new relationship with Toyota, as Prius owners, reveals to us Toyota’s lack of attention to experience design when it comes to brand marketing.
This post discusses the differences in post-purchase experience design between Apple and Toyota.
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These days it seems everyone wants to imitate Apple, but few really know what it takes. This post examines some of the key factors that set Apple apart, from the perspective of a person who has worked with or for Apple since 1983. From design to product strategy to brand and employee values, it’s a hard act to follow.
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