Comments on: Apple vs. Toyota: Post-sale Experience

By: Christine

Christine — Sat, 06 Nov 2010 13:14:35 +0000

I’m sorry the layout doesn’t work with your browser. The issue will need to be addressed by WordPress or the Thesis framework developer, as their platforms are responsible for content management and the rendering/display of my blog.

Thanks for your feedback.

By: telefonnummernsuche

telefonnummernsuche — Sat, 06 Nov 2010 10:21:43 +0000

Hi, i just thought i’d post and let you know your blogs layout is really messed up on the K-Melonbrowser. Anyhow keep up the good work.

By: Cassandra C

Cassandra C — Fri, 04 Sep 2009 05:32:42 +0000

Great observation. One car company that has done this pretty well is Mini Cooper. Unfortunately I haven’t had the opportunity to purchase one but a friend of mine did. When visiting her shortly after her purchase she immediately pulled out the welcome package she got in the mail. Not only was she doing it with enthusiasm and pride (thereby strengthening the brand value in my mind) but she insisted on showing me every item. What personality! They do a great job of making you feel excited about your purchase and part of a club and culture. Prius owners are like a little club in my mind — Toyota’s marketing department would do well to capitalize on that especially given the new entrants to the market (or re-incarnations ie. the Honda Insight).