About

This blog is loosely affil­i­ated with my con­sult­ing prac­tice at Inform­ing Arts, a strate­gic mar­ket­ing firm near Seat­tle for high-tech North Amer­i­can clients. We founded the firm in 1990, shortly after I left Apple and the Sil­i­con Val­ley for a more bal­anced life in the Pacific North­west. I’ve been an inno­v­a­tive mar­keter and dig­i­tal con­tent pio­neer since the pre-Internet days.

Thanks for vis­it­ing; I look for­ward to your feed­back and our conversation.

I use this blog to think out loud, share insights from client inter­ac­tions, or reflect on top­ics of cur­rent inter­est to my entre­pre­neur­ial and mar­ket­ing clients.

It’s a tricky dance, writ­ing about things that might have a big impact on other busi­nesses, with­out dis­clos­ing con­fi­den­tial con­ver­sa­tions or ideas near and dear to clients’ hearts. (I think other blog­gers go way too far in this regard.)

On a more light-hearted note, my per­sonal blog touches on every­thing from my quest for the per­fect yoga mat, to the inspi­ra­tions of fall in New Eng­land. Or the joys of hik­ing, or tan­dem bik­ing with my husband.

The post that seems to have sparked the most atten­tion is my rant about the lack of French lan­guage con­tent for Kin­dle, and pos­si­ble rea­sons why.

You can fol­low my occa­sional tweets: @Christine_T.

Friends can find me on Face­book or LinkedIn. Apolo­gies in advance for spo­radic updates…

Chris­tine Thomp­son, Inform­ing Arts

Revised on January 12, 2011