July 2010

While updat­ing Inform­ing Arts’ web­site I was reminded, the hard way, of the need to keep dig­i­tal brand assets cur­rent. We stum­bled on issues relat­ing to trade­mark renewals and obso­lete dig­i­tal file for­mats. Even strate­gic mar­keters like me can over­look details like how cur­rent are your brand assets — can you still make changes with […]