Apple has earned the reputation as one of the most admired brands — and envied companies — in the world. For the third year in a row Apple ranked as the world’s most admired company, by the highest margin ever. But this didn’t happen overnight, and it’s not just because Steve Jobs is one of the world’s most admired CEOs. There are several factors that account for Apple’s continuing success as a market innovator.
A key element of Apple’s strategic playbook is
Tagged as:
Apple,
Brand Strategy,
consumer delight,
corporate culture,
corporate purpose,
strategy
Revised on March 28, 2011
25 years ago Apple and a handful of partners ignited the digital publishing revolution. I was there, a senior member of Apple’s pioneering team, along with visionaries and change agents from Adobe, Aldus, Quark and others. Our work laid the foundations for digital content and publishing, key milestones on the road to the Web, social media, blogging, and other 21st century communications.
Tagged as:
Adobe,
Aldus,
Apple,
desktop presentations,
desktop publishing,
digital content,
origins of digital publishing
Revised on June 16, 2010
