Businesses can stumble badly in their financial projections if they over-estimate customer adoption rates. And if you work in product marketing or sales environments where everyone must “drink the Kool-Aid,” you’re potentially at risk, especially in B2B markets.
In consumer markets, where the decision maker and the end-user are often the same person, motivational issues are less likely to affect post-sale adoption rates (unless the product is a “lemon”). Here’s why.
Tagged as:
B2B marketing,
experience design,
forecasting,
product adoption
Revised on June 4, 2010
Lately I’ve been coaching some entrepreneurs as they prepare their investor pitch to prospective angel investors. One of the recurring challenges with their draft pitch is a lack of clarity on a number of key factors, such as:
Tagged as:
angels,
early stage firms,
go to market strategy,
investor pitch
Revised on June 4, 2010
Are your partners tarnishing your brand? Do you even know? This story concerns a good brand that risks dilution and negative word-of-mouth, due to poorly trained partners who interact directly with the brand’s consumers. Alaska Airlines: Great Brand, But Partners Need Training Last week I flew home from Boston’s Logan Airport via Alaska Airlines. The flight […]
Tagged as:
Alaska Airlines,
brand touchpoints
Revised on June 4, 2010
