During today’s presentation to the Seattle Social Media Club, Sean O’Driscoll, community builder and influencer marketing expert, revealed how he answers the inevitable questions about the ROI on social media and influencer marketing programs. He held up a phone and rhetorically asked, “How do you measure the ROI on your telephones?” Translation: it’s the conversations […]
Tagged as:
brand promises,
influencer marketing,
sean o'driscoll
Last week a power surge knocked out our Comcast Business Class service for part of 2 business days. My firm relies on a mix of cloud-based and on-premise IT platforms, so this outage was a reminder that the last-mile infrastructure here is still too fragile to shift everything to the cloud. Living in the cloud? Watch […]
Tagged as:
infrastructure for small tech firms
Last night I heard Daniel Pink, author of A Whole New Mind and the new book Drive, speak about the most powerful wellsprings of human motivation: the intrinsic motivators autonomy, mastery and purpose. If you haven’t read Drive, here is Daniel Pink’s TEDTalk on human motivation. An entertaining 18-minute summary of what behavioral scientists know […]
Tagged as:
Daniel Pink,
Drive,
human motivation,
Jive,
social capital
So here we have two small business owners actively disenchanted with our HP printers, and talking to each other about what the quality decline must be doing to HP’s printer brand. And the time we’re both wasting as a result. What makes this story so disheartening is that both of us worked for HP earlier in our careers. As former employees (and former shareholders), we’d like to feel better about the brand. So how did HP lose its way?
Tagged as:
HP,
laser printer,
LaserJet
Revised on January 11, 2010
