Marketing 2.0, social media & business | A consultant's view » Christine Thompson
If you’d like to increase your chances of securing financing from angels, make sure you take the time beforehand to have good answers to the questions you can expect to hear from potential investors. No matter which angel group you pitch, they’re all likely to ask similar questions. Here are some of the burning questions that they will have for you.
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I’ve been using Windows 7 release candidate on a MacBook Pro for several months, and would like to upgrade a workhorse PC from Vista to Windows 7. Before upgrading the PC, I wanted to identify potential issues with my primary software applications. Good thing I took this precaution. Here’s why.
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I’ve been thinking about buying a Kindle DX ebook reader, given my addiction to books, both business and personal. On a recent flight from Boston I finally saw the larger DX model being used by my seatmate. A development manager for Microsoft, she uses hers on long flights to catch up on professional reading (long technical white papers, internal reports, etc.) and then relax with a favorite book. Her enthusiasm reawakened my interest in Kindle.
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Today the FTC published new guidelines requiring advertisers and marketers to be transparent when using endorsements as a marketing tactic. In a new twist the revised guidelines also apply to the people who act as the endorser. Who Is Affected The revised FTC guidelines apply to: celebrities who endorse products or brands; bloggers or word-of-mouth [...]
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