September 2009

It Takes Patience to Build a Trusted B2B Brand

September 30, 2009

How many times have your executives (or your clients’ executives) directed you to focus on the “quick wins,” the quick fixes, or go for the “silver bullets?”

Yet as B2B marketing experts know, it takes patience to build a trusted brand. Marketo asserts in their blog, Modern B2B Marketing,

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Social Networking: A Tribal Affair?

September 28, 2009

Nielsen Claritas reports that people who are more affluent and live in urban environments are more likely to use social networks than the so-called “average American.” They also reported differences in demographic characteristics between Facebook users and MySpace users:

Tagged as: social networking adoption

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“Brands in Public”: A Forum for Conversations

September 25, 2009

I love the idea of conversational marketing, and applaud the innovators who are trying to figure out more scalable ways to put it into action. A tweet today from Jeremiah Owyang led me to an interesting new offering from marketing pundit Seth Godin, one that puts brands in a social media context.

Tagged as: Brand Strategy, conversational marketing, Seth Godin

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List Marketing, Next Generation

September 24, 2009

I learned about a start-up that wants to reinvent list marketing: the practice of renting/selling and buying lists of names for the purposes of demand generation. MarketFish plans to compete directly against the highly fragmented world of list brokers, list managers and database providers. They want to offer accountability, predictability and lots of efficiencies and thereby disrupt this notoriously inefficient and time-consuming process — “the dark side” of demand gen.

Tagged as: accountable marketing, demand generation

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New Take on the Marketing Funnel

September 18, 2009

You know that the marketing profession is in the throes of creative ferment and reinvention when the McKinsey Quarterly publishes an article calling for the need to rethink the marketing funnel. And yes, this is two years after Forrester Research proposed a new take on the marketing funnel and blogged about it. What’s important here [...]

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Tagged as: engagement, marketing funnel

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