September 2009

It Takes Patience to Build a Trusted B2B Brand

September 30, 2009

How many times have your exec­u­tives (or your clients’ exec­u­tives) directed you to focus on the “quick wins,” the quick fixes, or go for the “sil­ver bullets?”

Yet as B2B mar­ket­ing experts know, it takes patience to build a trusted brand. Mar­keto asserts in their blog, Mod­ern B2B Marketing,

Social Networking: A Tribal Affair?

September 28, 2009

Nielsen Clar­i­tas reports that peo­ple who are more afflu­ent and live in urban envi­ron­ments are more likely to use social net­works than the so-called “aver­age Amer­i­can.” They also reported dif­fer­ences in demo­graphic char­ac­ter­is­tics between Face­book users and MySpace users:

Tagged as: social networking adoption

Revised on October 13, 2009

“Brands in Public”: A Forum for Conversations">“Brands in Public”: A Forum for Conversations

September 25, 2009

I love the idea of con­ver­sa­tional mar­ket­ing, and applaud the inno­va­tors who are try­ing to fig­ure out more scal­able ways to put it into action. A tweet today from Jere­miah Owyang led me to an inter­est­ing new offer­ing from mar­ket­ing pun­dit Seth Godin, one that puts brands in a social media context.

Tagged as: Brand Strategy, conversational marketing, Seth Godin

Revised on September 30, 2009

List Marketing, Next Generation

September 24, 2009

I learned about a start-up that wants to rein­vent list mar­ket­ing: the prac­tice of renting/selling and buy­ing lists of names for the pur­poses of demand gen­er­a­tion. Mar­ket­Fish plans to com­pete directly against the highly frag­mented world of list bro­kers, list man­agers and data­base providers. They want to offer account­abil­ity, pre­dictabil­ity and lots of effi­cien­cies and thereby dis­rupt this noto­ri­ously inef­fi­cient and time-consuming process — “the dark side” of demand gen.

Tagged as: accountable marketing, demand generation

New Take on the Marketing Funnel

September 18, 2009

You know that the mar­ket­ing pro­fes­sion is in the throes of cre­ative fer­ment and rein­ven­tion when the McK­in­sey Quar­terly pub­lishes an arti­cle call­ing for the need to rethink the mar­ket­ing fun­nel. And yes, this is two years after For­rester Research pro­posed a new take on the mar­ket­ing fun­nel and blogged about it. What’s impor­tant here […]

Tagged as: engagement, marketing funnel