August 2009

Apple vs. Toyota: Post-sale Experience

August 13, 2009

Apple’s “welcome to your iPhone” email today reminded me that this company is a brilliant marketing engine, not just a ground-breaking advertiser or developer of cool products. They do the marketing basics really, really well.

By contrast our new relationship with Toyota, as Prius owners, reveals to us Toyota’s lack of attention to experience design when it comes to brand marketing.

This post discusses the differences in post-purchase experience design between Apple and Toyota.

Tagged as: creating brand advocates, experience design, post-sale marketing

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Crowd Sourcing Map Details?

August 12, 2009

The other day my husband and I nearly missed an early morning cross-country flight because our shuttle driver got lost in a pre-dawn maze of village streets. His initial mistake occurred when his GPS unit directed him to take a road that all the locals know is navigable only by 4-wheel drive vehicles with high [...]

Tagged as: navigation

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Updated Framework from Pragmatic Marketing

August 11, 2009

The team at Pragmatic Marketing has just updated their 15-year-old marketing framework – a “market-driven model for managing and marketing technology products.” This is a big deal, as they’ve trained 60,000+ people under their previous model. The hyperlink above takes you to the page where they explain what’s new or different.

Related Posts with Thumbnails

Tagged as: B2B, frameworks for marketing planning, product management

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