August 2009

Apple vs. Toyota: Post-sale Experience

August 13, 2009

Apple’s “wel­come to your iPhone” email today reminded me that this com­pany is a bril­liant mar­ket­ing engine, not just a ground-breaking adver­tiser or devel­oper of cool prod­ucts. They do the mar­ket­ing basics really, really well.

By con­trast our new rela­tion­ship with Toy­ota, as Prius own­ers, reveals to us Toyota’s lack of atten­tion to expe­ri­ence design when it comes to brand marketing.

This post dis­cusses the dif­fer­ences in post-purchase expe­ri­ence design between Apple and Toyota.

Tagged as: creating brand advocates, experience design, post-sale marketing

Revised on September 18, 2009

Crowd Sourcing Map Details?

August 12, 2009

The other day my hus­band and I nearly missed an early morn­ing cross-country flight because our shut­tle dri­ver got lost in a pre-dawn maze of vil­lage streets. His ini­tial mis­take occurred when his GPS unit directed him to take a road that all the locals know is nav­i­ga­ble only by 4-wheel drive vehi­cles with high […]

Tagged as: navigation

Updated Framework from Pragmatic Marketing

August 11, 2009

The team at Prag­matic Mar­ket­ing has just updated their 15-year-old mar­ket­ing frame­work – a “market-driven model for man­ag­ing and mar­ket­ing tech­nol­ogy prod­ucts.” This is a big deal, as they’ve trained 60,000+ peo­ple under their pre­vi­ous model. The hyper­link above takes you to the page where they explain what’s new or different.

Tagged as: B2B, frameworks for marketing planning, product management