Within the IT community “social media consumption continues to outpace editorial and vendor content consumption,” according to survey results just released by Toolbox.com. In June 2009 they surveyed almost 3000 executives and professionals across 109 countries, based on names sourced from Toolbox’ online IT community. Results were reported as Toolbox.com/PJA IT Social Media Index: Wave IV. […]
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IT professionals,
media consumption
Razorfish has published the results of a survey and analysis they did jointly with TNS Cymfony. In their report entitled Fluent, they explored the links between brand affinity, purchase decisions, and the impact of people and social networks at different stages of the consumer buying cycle. This post describes the types of social influencers, and looks at the implications of Razorfish’s proposed social media metric for B2B marketers.
Tagged as:
B2B marketing,
social influence marketing,
word of mouth
These days it seems everyone wants to imitate Apple, but few really know what it takes. This post examines some of the key factors that set Apple apart, from the perspective of a person who has worked with or for Apple since 1983. From design to product strategy to brand and employee values, it’s a hard act to follow.
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Apple,
Brand Strategy,
creativity,
design strategy,
innovation
Revised on April 15, 2011
Serial entrepreneur and executive coach Michael Schutzler has asked me to review his new book, Inspiring Excellence: A Path to Exceptional Leadership. It’s an excellent handbook for those who aspire to leadership, as well as experienced leaders looking to hone their skills. I’ve known Michael professionally for almost a decade, so it’s a treat to […]
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coaching,
leadership,
Michael Schutzler
While writing a recommendation for a colleague on LinkedIn, I came across a great example of social networking at its best — professionals sharing their wisdom, based on practical experience and client engagements, with a university professor:
Tagged as:
LinkedIn,
social networking
There are a number of brilliant thinkers and innovators I’d love to learn from and follow via Twitter, but can’t, because the signal to noise ratio is too high. Perhaps if I earned my living by promoting social media marketing, I’d have time to follow more people, but right now it’s hard to justify. A […]
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Twitter
Earlier I blogged on the purpose of a business and the problems that can arise when organizations lack a clear sense of purpose, or when they define success narrowly in financial (shareholder-centric) terms. Today’s post focuses on business purpose and its links to corporate brand strategy. In the context of brand strategy, purpose energizes the […]
Tagged as:
Apple,
Brand Strategy,
corporate identity,
corporate purpose
Blocking spam and keeping viruses out of our mailboxes are huge hassles for small businesses like mine. We don’t have in-house IT staff and the techs we rent by the hour don’t appear to know what the best spam-blocking options are for a business of our scale. Consumer-grade spam blockers just don’t make the grade. We’ve finally found a solution.
Alright, I confess: I’m a closet geek (or at least my husband says so). The latest evidence? Yesterday I installed the release candidate for Windows 7 on my MacBook Pro under Boot Camp. Ironically it took me as long to install Windows 7 RC1 as it took the plumber to repair and replace our leaky outside […]
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Windows 7
As time has gone on, I’ve realized that a dual-purpose blog is potentially confusing to business associates and conversationalists whose personal interests differ from mine. It’s also challenged friends and family who want to stay current, but find these professional topics boring or irrelevant. So here’s what I decided to do…
Tagged as:
Blog strategy
