Marketing 2.0, social media & business | A consultant's view » Christine Thompson
Google is working on some seductively simple but powerful collaboration and conversation models that could have an enormous impact on how people will communicate and collaborate in the future. Watching the video of the developers introducing Google Wave was one of those epiphany moments that happen only a few times in a career. If this platform is embraced and adapted broadly, Google Wave could be profoundly transformative. Given its open source underpinnings and public/extensible API model, this scenario is plausible.
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These days it seems everyone wants to imitate Apple, but few really know what it takes. This post examines some of the key factors that set Apple apart, from the perspective of a person who has worked with or for Apple since 1983. From design to product strategy to brand and employee values, it’s a hard act to follow.
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Serial entrepreneur and executive coach Michael Schutzler has asked me to review his new book, Inspiring Excellence: A Path to Exceptional Leadership. It’s an excellent handbook for those who aspire to leadership, as well as experienced leaders looking to hone their skills. I’ve known Michael professionally for almost a decade, so it’s a treat to [...]
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Earlier I blogged on the purpose of a business and the problems that can arise when organizations lack a clear sense of purpose, or when they define success narrowly in financial (shareholder-centric) terms. Today’s post focuses on business purpose and its links to corporate brand strategy. In the context of brand strategy, purpose energizes the [...]
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Blocking spam and keeping viruses out of our mailboxes are huge hassles for small businesses like mine. We don’t have in-house IT staff and the techs we rent by the hour don’t appear to know what the best spam-blocking options are for a business of our scale. Consumer-grade spam blockers just don’t make the grade. We’ve finally found a solution.
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Alright, I confess: I’m a closet geek (or at least my husband says so). The latest evidence? Yesterday I installed the release candidate for Windows 7 on my MacBook Pro under Boot Camp. Ironically it took me as long to install Windows 7 RC1 as it took the plumber to repair and replace our leaky [...]
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